The 2008 Capital Clean-Up Campaign's ambitious aim to get London spotless in time for the 2012 Olympics has already been the focus of media attention, including evening coverage on BBC and ITV news – worth over £500,000 in marketing value.
Highlights of 2008 press coverage include:
This success has been helped in no small part by campaign supporters Olympian Sally Gunnell and Beijing hopeful Jessica Ennis, who braved a chilly morning to launch the 2008 campaign on the banks of the River Thames on March 10.
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