London will soon have 100 more reasons to be cleaner as a drive to rid the streets of rubbish is gathering momentum.
The campaign aims to get Londoners involved in making improvements to the environment and taking pride in their city.
And it has opened its doors inviting businesses, authorities and other organisations to lend their support.
A number of bodies have already committed to the 100 day clean-up initiative which is due to be launched in the next few months. The Government Office for London, 28 London Boroughs, the Metropolitan Police, Housing Corporation, London Councils, London Wildlife Trust, Business in the Community, Housing Corporation, Thames 21, Love London and the Greater London Authority have all joined forces for the campaign.
The project will be similar to the 100 day clean up which took place in Manchester in 2004. It is looking to get London’s streets fighting fit and filth-free ready for the 2012 Olympics.
The 'Capital Clean-Up ' aims to bring together a wide range of agencies and voluntary organisations to improve local authority services and make a visible impact on local environment quality.
The Capital Standards programme - will also link up with wider government initiatives such as Cleaner, Safer, Greener; the Anti-Social Behaviour agenda and the Respect Agenda for the campaign.
By increasing awareness of the impact that local environment can have on quality of life the campaign will aim to generate longer term interest in keeping the capital cleaner and tidier.
As well as raising awareness the campaign will include projects and events organised by the partners. These are likely to include clean up events, habitat restoration, regeneration linked initiatives, community payback and volunteering.
The campaign is managed by Capital Standards. This is a programme run by ENCAMS (the charity behind the Keep Britain Tidy campaign) to try and improve the quality of London’s local environments for everyone who lives, works and visits the capital.
Anyone interested in getting involved in the 100 day project can visit www.capitalstandards.org.