London Councils partner ENCAMS’ Dirty pig Campaign

London Councils partner ENCAMS Dirty pig Campaign

22 January 2009

Keep Britain Tidy will partner with ten councils to tackle fast food litter in January 2009. With three London Councils participating; Lewisham, Sutton and Islington.

The award-winning Dirty Pig campaign will re-launch in the new year.

Adverts featuring teenagers who develop pig-like features after dropping litter, will appear on phone boxes and bus shelters in the partner areas.

Rebecca Joinson, from Keep Britain Tidy, said: "We were inundated with councils who wanted to partner with us in our latest campaign on fast food litter. As well as having the visuals appear in hot spot areas, partners will be asked to step up enforcement and work with fast food outlets to help tackle the problem."

Fast food litter refers to food eaten on the go which ends up strewn on our streets: leftover pizza, burger boxes, chip wrappers.

As well as making a town look disgusting, fast food litter encourages rats.

Lewisham, Charnwood, North Lincolnshire, Islington, Daventry District Council, Adur and Worthing.

In addition to the ten full campaign partners, the following councils will support as "piggy-back" partners: Fenland, Maidstone, Cannock Chase, South Staffordshire, Wigan, London Borough of Sutton, Sheffield, Hinkley and Bosworth.

Dirty Pig recently won a prestigious marketing award at the Campaign Big Awards in London, fending off talent from Cancer Research UK and Friends of the Earth.